Companies need to monitor social media channels at all stages of a crisis, especially at the initial stage where early intervention strategy can mitigate the intensity of an impending crisis.
There are many ways and various tools that it can be done effectively.
-Do not let rumors to circulate without get position.
-Do not allow others to speak or to make assumptions on your behalf.
-Watch what is said on the subject that interests you in cyberspace.
-Proceed to reliable, timely and organized interventions every time.
-Consult experts in the formulation of your strategy!