Companies need to monitor social media channels at all stages of a crisis, especially at the initial stage where early intervention strategy can mitigate the intensity of an impending crisis.
There are many ways and various tools that it can be done effectively.
Crisis cycle
-Do not let rumors to circulate without get position.
-Do not allow others to speak or to make assumptions on your behalf.
-Watch what is said on the subject that interests you in cyberspace.
-Proceed to reliable, timely and organized interventions every time.
-Consult experts in the formulation of your strategy!