The effective Communication of positive data and the organization’s activities build the image and maintain its reputation.
"... if you know well before the bad augurs
- feature of a prudent man only-
It is easy to heal.
But if, for lack of this knowledge, you allow them to grow
so that everyone can recognize,
then there is no cure. "
N. Machiavelli - "The Hegemon" 1513
Both anticipation and management of crisis protect the reputation of the organization
Major crisis causes caused by natural phenomena, mechanical problems, human errors, or management decisions.
More than 50% of companies worldwide have not a crisis response plan. Average life of a crisis is 8 months, while in organisations without Crisis Plan were 2 to 3 times longer.