People are directly connected to each other through social media to share thoughts, ideas, resources and news.
The social media are in modern society, a huge market. Plus, it is one of the dominant modes of communication among people, but also between people and companies or organizations.
Segmentation of target market is not only based on age criteria any more, but also on other more qualitative characteristics such as ideas, beliefs, desires, knowledge, interests, profession, place of residence etc.
Methods of Communication with customers